49% companies are using Marketing Automation for successful B2B and B2C brand marketing campaigns. (source: www.webfx.com)
What can you do with Marketing Automation?
- Automated Emails / Communication
- Track customer journey
- Automate social media posts
- Follow up and nurture leads
- Automate reports
- Boost conversions
Steps to Achieve High Conversion Rates through Marketing Automation.
1. Capture leads:
Capturing leads through emails, website, social media posts, videos, contents, and other similar ways.
- Target the audience or visitors
- Attract the target audience
- Get contact details
2. Increase Conversion Rates:
Convert the prospective leads into profitable customers and increase the volume of sales. The best way to boost conversion is to send automated emails.
77% of the users of marketing automation reported an increase in conversion rate. (source: www.invespcro.com)
3. Use Lead Scoring System:
To check whether the leads are interested and ready to make a buying decision.
- Set up a model to score your leads
- Track the prospects through sales funnel
- Automate lead scoring
- Refine the targeting strategy for various types of leads
There is an increase in the number of leads by 80% when marketing automation is adopted. (source: www.invespcro.com)
4. Drive Repeat Purchases:
Engage your customers through marketing strategies and induce them to repeatedly purchase your brand’s products and services without turning back to other brands.
5. Augment the Customer Experience:
Enhance the customer experience through
- Regular improvements
- Seamless experience
- Integrating your system
