No matter how unique your products/services are, you need to close sales. Launching targeted B2B campaigns, lead generation, and brand promotion – must lead to a purchase. Here are some effective sales tips to get started.
1. Understand Your Customer
Narrow down target customers and identify their pain points
- Develop a buyer’s persona and analyze buying behavior
- While selling to a brand, determine how your products will add value
- Find out their likes/dislikes and where they’re in their buyer’s journey
2. Develop a Sales Proposal Having Social Proof
Utilize social proof of how your brand has benefited customers
- Include case studies, white papers, and market reports
- Add top testimonials, user-generated content, and reviews
- Influencer reviews and positive customer interviews
- More than 70% of sales people use social networking to outshine their peers
3. Build a Solid Connection
You must connect with the customer through your products or services
- While offering your services, try understanding their problems/needs
- Highlight how your brand will add value to their lives
- Offer them a free trial and money-back guarantee to build trust
4. Don’t Let the Customer Forget You
Stay on your target’s mind through various marketing campaigns
- Send personalized emails promoting your products
- Promote products on your customer’s preferred social media platforms
- Utilize website analytic data to send personalized text messages
- Develop attractive digital ad campaigns to hook customers
- Receive 60% more rewards through such a customer-centric approach
5. Follow Up Frequently
Follow up a few days after pitching your products
- The first follow up call can be after 2-3 days
- Remind them of your services after a week via email or personalized messages
- Follow up through their preferred medium – phone, email, or social media
- 50% of sales occur after the 5th contact, so don’t give up
6. Automate Sales Processes
Leverage technical solutions to close faster
- Implement chatbots for resolving customer queries and qualifying leads
- Segment leads into prospects, cold, hot, closed, and impressed
- Use an automated CRM dialer to call customers and add notes
- Utilize CRM calendars to schedule meetings and set notifications
- Automate emails and social media campaigns to save time
7. Consider the Customer’s Opinions
Factor in the customer’s feedback to enhance sales strategies
- Ask them what’s stopping them from making the purchase
- If they feel your products are pricey, offer them a discount
- If they’re unsure about benefits, provide case studies
- Based on the opinions, revamp the sales processes
- Follow up with the updated sales pitch
8. Use Better Closing Statements
Use impactful closing lines to seal the deal
- Are you ready to utilize our services for your firm?
- Ready to solve your [problem] with our [solution]?
- Let’s discuss the final expenses
- When would you like to place the order?
- Would you prefer to pay by cash or credit card?
9. Ask for Feedback
Request customers to share their purchase experience
- Ask how the product or service benefited them
- Talk about customer support, delivery, and payment convenience
- Discuss whether they would love to explore other products
- Send a brief feedback form to gather customer insights
- Incorporate the inputs into your sales process
10. Conduct Sales Training
Upskilling your team is crucial in achieving sales goals
- Conduct offline and online training sessions
- Discuss recent marketing trends and sales tips to close better
- Talk about common customer pain points, problems, and solutions
- Ask sales executives to share their experiences during sessions
- The global sales training market is worth $4.6 billion
